John Zerio, Ph.D.
Thunderbird: The Garvin School of International Management
John M. Zerio is an international marketing professor of the Global Management Department in Thunderbird: The Garvin School of International Management. His major areas of teaching and research are international business-to-business marketing, international sales and negotiation, and electronic commerce.
Dr. Zerio has consulted extensively with domestic and foreign multinational corporations in Brazil, Japan and Mexico, and has taught at universities in Mexico, Chile, Ecuador and Brazil. He has extensive experience in the area of executive education, having taught and directed in-house programs for Vitro S.A. (Mexico), Scott Paper, Warner Lambert, Pharmacia and Upjohn. He is also the academic director of Thunderbird's Global Marketing program.
After his M.B.A. John worked for Ford/Philco do Brazil, where he gained extensive experience in the development of foreign markets for consumer and industrial products. His major market areas were Latin America and Africa. He recently added a Master of Science in Information Management degree to his existing BS, MBA, MA and Ph.D. credentials. His Ph.D. is from Syracuse University.
Co-author of Cultural Detective Chile