University of National and World Economics & American University

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Professor Ellen Greenberg first came to Bulgaria as a consultant for what she thought would be a two-week assignment on graduate management education. Eleven years later she is still living and working in Bulgaria!

Dr. Greenberg holds a Bachelor of Science degree from the Massachusetts Institute of Technology and an M.B.A. and Ph.D. from Columbia University Graduate School of Business, in management of organizations. Before coming to Bulgaria, she taught at the University of Massachusetts Boston campus for twelve years, during which she also directed the M.B.A. program. Her primary research interests involve the encouragement and management of creativity and innovation, cross-cultural management, and problems of management in a transition economy.

Dr. Greenberg was twice a Fulbright Senior Scholar in Bulgaria, as well as a Civic Education Project Fellow (Open Society/Soros funded). She has taught full time at the University of National and World Economics and the American University in Bulgaria, and has taught in all the major universities in Sofia. She teaches organizational behavior, organizational change, cross-cultural management, leadership, corporate culture, strategic management, and human resource management, among other subjects. She has lectured throughout Eastern Europe, and teaches in both English and Bulgarian.

Dr. Greenberg has substantial entrepreneurial experience in Bulgaria, putting into practice ideas she had long studied. As the co-founder and co-director of a private medical center, the Dr. I. S. Greenberg Diagnostic and Consultative Center in Sofia, she has, for the past six years, built a successful medical business with two affiliates.

Co-author of Cultural Detective Bulgaria

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