India

For an outsider, India can be a confusing and enigmatic experience: it is an ancient civilisation with 18 recognized languages, a large population which represents all ethnic strains known to humanity, more than 200 political parties of diverse ideologies, and followers from all major world religions (besides being the birthplace of four of them). India is simultaneously modern and primitive: its population includes one of the world's greatest proportions of illiterates and the second largest pool of technically qualified professionals. It is a poor agrarian country and is also one of the fastest emerging economies. India boasts indigenously developed space technology and software prowess, and also a proliferation of primitive superstition.

And yet, cutting across this diversity are some common threads which underlie the Indian cultural ethos. Cultural Detective India provides an engaging platform to understand and appreciate these common cultural values.

Cultural Detective India contains the following stories and critical incidents:

  • Business Planning Meeting:

    Bernard Schmidt, a German manager, conducts the annual business planning meeting with his Indian colleague, Deepak Anand.

  • Construction Project:

    Tensions rise between Japanese and Indian engineering consultants.

  • Joint-Venture Negotiations:

    Ms. Bengtsson leads a team from a Swedish telecommunications equipment company visiting India for joint-venture negotiations.

  • Outsourcing:

    Albert Robbins, an English executive, tackles the problems in outsourcing work to India with his Indian project manager, Vimal Bannerjee.

  • Sales Turnaround:

    A young Indian MBA, Subash Chandra, tries to negotiate changes with an older Indian on his sales team.

  • Technology Transfer:

    A team of Indian engineers spends three months in the United States training on new equipment.

  • Vishvakarma Pooja:

    A US American executive, Herbert Nelson, introduces changes in an Indian manufacturing plant.

Extra! Cultural Detective India includes information on both traditional and changing values in Indian society.

Cultural Detective India is authored by Madhukar Shukla, Stephen L. Murphy and Dianne Hofner Saphiere.

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