Senior Manager of Marketing Research, Medtronic, Inc.

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Naira is senior manager of marketing research at Medtronic, Inc, a global manufacturer of medical devices based in Minneapolis, Minnesota, USA. As a researcher, her responsibilities include assessing opportunities and defining requirements for the introduction of medical therapies in new markets.

As a result of her father's career as an international news correspondent, Naira traveled and lived with her family in Germany, Italy and the United States. She worked in Egypt and Kuwait with multinational companies operating in the Middle East. In 1993, she moved to Minneapolis, where she is raising her own family.

Naira holds an undergraduate degree in Communication and Foreign Languages and a master's degree in Business Administration from the American University in Washington, D.C. She is fluent in Arabic, English, German and French.

Co-author of Cultural Detective Egypt

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